Sex toys are “selling like hotcakes” among seniors after a risque promotional campaign advocated that “desire never retires.” A sex toy company in Australia deliberately targeted the demographic by offering them a 20 percent discount on pleasure devices with their Seniors Cards. The “Better With Age” campaign drove huge vans emblazoned with the phrase “Desire Never Retires” through retirement villages and past nursing homes.
The company also printed off 16-page brochures detailing its vast range of products and took out advertisements in local papers to deliberately “plug a hole in the market.” The promotional drive has reportedly seen a huge spike in sales among the seniors’ age category, with the company reporting an 11 percent rise in customers over 65. The company—which claims to be the first sex toy seller to offer a Seniors Card discount—was supported by a survey of 500 Australians aged over 65 which found that 1 in 3 are already comfortable using or discussing sex toys.
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